Visual Branding

Mont Digital provides multiple visual branding strategies for multiple business lines and locations, aligned or distinct, depending on the company's requirement, to promote your corporate identity requirements, offline and online.  

We provide the extra dimension needed to allow the firm to cut through saturation in the modern digitalized competitive markets where corporate rebranding is further associated with AR, VR, AI, and sound features to deliver inherently evocative identity.  

Our visual strategy involves a series of symbolic embodiments of all the information connected to a company, products, and services.

The visual identity system strengthens the positioning by successfully communicating the unique values and qualities at the heart of their products and services.

We create and promote visual identity branding symbols like logos, design, font and typography structure, colour schemes and others, indicating the unique market value to create associations and expectations among products, which can be used across all marketing materials. 

We specialize in all aspects of visual Branding, including:
- Corporate identity and brand identity 
- Logo 
- Business card 
- Letterhead 
- Brochure 
- Leaflet 
- Advertisements 
- Design of exhibition stands and marketing materials

These days' companies face stiff competition and increasing pressure in the global marketplace where huge investments and lots of efforts are made towards advertising, but in many conditions, it does not provide the desired user response; on the contrary, sometimes, a low-cost online trick based on an innovative approach makes the bull's eye.

Creative ideas and teams adept in internet-based technologies can use upcoming provisions offered by technologies like 5G, AI and AR &VR to achieve positive results where the right implementation approach can help get the right customer response. It is necessary to have a highly creative team equipped with modern ideas to keep up with multiple marketing channels.

What is Brand Identity? 

Building a brand-driven culture involves creating a name to which one has to commit lifelong, and one may spend a lot of time plan and continuously working to make the name work in the market.

A well-established name can attract buyers due to greater customer satisfaction, fewer customer defections, and more referrals, and it can get repeat business.

Customers may find such items valuable and be ready to spend on them because the identity created at the start was based on a thorough understanding of their needs. It then presented a favourable business environment and competitive advantage, which helped to reflect the business strategy positively. It depicted the firm's willingness to invest in programs required for the brand to live up to the promise. 

Well-established brands enjoy a lot of customer loyalty and the power to support new ideas, and they can charge premium prices for their items. Their visual identity design shows they understand the customer's beliefs, attributes, product and market competition, and Branding.

Visual identity systems are created with the help of a set of tools where the image of the product provides the customer with a perception of the brand and its aspects like the mission, long-term goals of the firm, the brand value position, interest of the target audience and the relevance of product is taken into such strategies. These factors create a foundation for the brand to grow and communicate through the name, tagline, colours, logo, tone/voice and style. 

What is Visual Brand Identity?

Visual identity systems involve the name, tagline, logo, typeface, and tone, which can create an appeal. Such an identity is separate from the image, where the consumer can receive a significant message related to the product, thing or person where the identity connects easily with the offers made by the product.

The one creating the elements related to a product should know how and why the design was conceptualized and what makes it different from other products in the market or how to explain your product and the typography like the fonts used to depict the product, the script, and display fonts. These typographies should be unique to demonstrate the distinct features of the brand. 

Why is Visual Branding Important?

Creating awareness about your brand can be a big challenge because, these days, many traditional and new channels are available. Marketing strategies require methodologies to deliver a consistent experience to visitors through any channel.

Building a strategy that can help lay the foundation of a consistent experience across multiple customer touchpoints is very important. 

A company can have a local image that it can try to fix by integrating new strategies with the existing ones, and in such situations, it cannot be easy to get a consistent solution.

Sometimes, the two different strategies used in different levels of implementation may be at variance. A company with a well-known user base in a certain geographical location may require a different strategy to reach a wider audience. 

To expand to the newer marketplace, you require a new strategy to effectively deal with the buyer's specific requirements and solve the firm's challenges in a new market.

Sometimes, established brands may need a new perceptive – a new story attached to the previous strategies, which can make it look unique and attractive. 

How do you Brand on Social Media? 

Even if a company is well established and has a million customers – there are chances of getting new buyers online as the number of internet users grows.

Social media provides a popular low-cost tool to build awareness and maximize visual identity systems' reach. Several new and old firms hire social media experts or use influencer marketing strategies to target new buyers.

Reaching online buyers through such a platform takes time and effort. Still, it has been found that most online tools, like social media, provide reliable data and statistics to measure the impact and identify the exact success figures in terms of ROI. 

Social media can be used to tell stories related to your product. This helps to eliminate negative promotions and provide replies to negative reviews online. One can directly contact the customers to find out about their views to enhance the features of the products or services they offer.

The visitors coming to the brand site can post reviews and comments on the social media sites through Twitter or Instagram pages – where updates are posted regularly by the firm and a profile is maintained. Such pages provide the viewers with the latest updates, and viewers can communicate directly with the owners of the firms to get replies to their queries. 

There are multiple tools available online for promoting products. Blog, articles, and graphics help to provide visual strategy and information. A custom hashtag can be used with the video posted on social media to get a quick response. 

Secrets of Visual Branding 

From a customer point of view, a product can be defined as the total accumulation of experiences built on points of contact with the customer. A well-established successful brand is a product or service promoted in a manner that is relevant and unique in many ways for the buyer or the user. 

The key secret of a visual branding strategy is that it helps to know people what to expect from your offer. It provides professionalism and purpose, where one can draw a plan to align the ideas, values, and attitudes related to the brand.

It enhances confidence and trust. Such strategies provide platforms to share product information through photos, images or videos that can help get the viewers' immediate response. 

Types of Visual Branding

Visual identity branding involves strategies where certain signs, symbols, animation or creative tools are created, which helps to generate a subjective mental picture of the brand shared by a group of customers. 

One should start with the name, which creates a link - the associations of memories to certain events, objects or people. The promotional may use certain specific language in communication and processing where the style can be identified individually, and one can get a clue about the offers made by the brand.

Essentials of Visual Branding

One should find out if the marketing messages are clear, consistent, memorable, authentic, and aligned with the changing marketplace.

Some images can tell a story without using a word. Certain images provide a feeling of relaxation that the viewers like, e.g., a perfume advertisement with a piece of soft music can enhance the effect of marketing and promotion. 

The images used can be designed to have a psychological impact, like images with horizontally placed objects – make the user believe the one on the right is the new one and a comparable image on the left is considered traditional or old. 

Images like Puma, Addidas, and Nike have an upward diagonal structure, showing a positive upward strength. 

The products that try to sell serious kinds of stuff are promoted in dark colours, and those that are playful and related to youth are in light colours. 

How to Define Your Visual Identity?

Consumer brand knowledge is the term used by the markets for the different ways customers access information related to a product. Such knowledge can be attributes, awareness about the item, benefits, thoughts, attitudes, feelings, and experiences, and customer knowledge.

The product acts as a credible guarantee where the product or service allows the consumer to see and specify characteristics that can add value to their life. 

Some powerful products can provide long-term security, growth, increased asset value, and get the required competitive differentiation, prices, higher sales and economies of scale of the seller.

The name itself promises the benefits the customer expects to receive by buying and experiencing it, and this involves strategies that adapt well to the environment and survive long-term, touching the hearts, souls, and spirits of the buyers. 

Examples of Brand Visual Identity

1. An example of a vision statement is Patagonia, a company that designs clothes for outdoor sports. The brand has donated 1% of sales or 10% of profits to the environmental group since 1986. They fund the education campaign, and its vision statement reflects the firm's core values.

2. In today's world, companies are using the provision of AR&VR to engage buyers creatively and memorably. One of the famous visual identity systems is the brand Gucci, which uses the provision called "try on" shoes, which are based on AR and can help the customer make better and informed product decisions. It is a luxury brand with AR features allowing users to try on and view themselves online with the products. The user can use the smartphone camera's downward feature to get a digital overlay of about 19 different shoes on their feet, where they can swipe from the left to the right to wear a different pair and get a virtual view. 

3. Toyota allows the customer to get a better understanding of the method of how the AR/VR works. The users can see how the different parts of the system interact and how the energy is passed between the customers. 

4. Similar features can be seen in the LOreal Modified advertisement- it is an example where the AR features allow the customer to digitally try to make and see how the makeup suits them. 

5. Such features are added to the advertisements to make them look live where the vehicles, billboards and product packaging appear to get live. 

6. There are many advertisements where the visitors get interactive features like animals coming out of the LED walls, and social media factors play a key role where the brand partnership is generated online. AR is a natural bridge where the visitors are entertained due to interactive features. 

How do you create a Brand Identity? Importance of Visual Identity?

The items a company sells are mostly an idea that turns the product into something valuable. To have a strong name in the market and with the targeted buyers, it is necessary to have awareness created by strategies that repeatedly tell the buyer about the product through advertisement campaigns and media planning and buying.

For a new company, the method of visual identity branding takes three levels of the campaign. The first gives a mechanism where the owner expresses the label's identity. The second level provides a point of differentiation where a specific perception about the item is created, and the third establishes a distinguished emotional connection and visual Branding.

How do you use Branding?

• One of the key points in visual identity branding is that features should be consistent with providing consistent results where the reputation of the person or the product becomes essential for Branding.

• With celebrity promoters, visual strategy starts great, but it may not be able to maintain the image for long. The brand targeting long-term impact does not require the instant celebrity image created by multiple short-term tactics; rather, efforts should be made to develop a long-term strategy to establish the brand that requires long-term steady efforts.

• In any condition, it is important to avoid constructing a false celebrity status for a brand.

• Also, it is very important to refresh the marketing material regularly to deliver the updates related to the product to the buyers.