Paid Search

We use sophisticated and refined strategies to ensure that your business and the site reach the top rank to stay ahead of the crowd.

Mont Digital PPC agency in London takes care of the entire SEO campaign. It considers every aspect of your business to make it a roaring success where our clients can be sure that PPC Services UK is fully accountable and produces tangible results.

We begin with the initial keyword research process, performing competitor analysis, technical fixes, and creating content. We ensure a powerful and proactive strategy built upon reliable and real-time data to launch your business in a way that prepares you for the future.

What is paid search?

Paid search or PPC (pay per click) is an SEM (Search Engine Marketing) method used to regulate the cost of marketing. 

It is a unique method that firms adopt to make it easy to budget advertising prices and track ROI; simultaneously, it attracts valuable traffic to the site and gets qualified leads and sales for the business. 

Paid search is the digital marketing method in which marketers place ads on search engine results pages and pay for the response gained by those ads. 

Such ads appear on the top of search engine result pages, and they help drive relevant traffic back to a business website. 

• The firm that wants its products or services to come to the top place on searches pays for the listing for such ads, and one has to pay either for the links on the top or right of the organic search listing. 

• The keywords used to promote the ad matches keywords actively searched by the users online. In such a case, one buys visitors to the site instead of getting an organic page rank. 

• The method does not work as an alternative marketing strategy. It is a complementary strategy where firms need to invest. 

How does paid search work?

Paid search helps to give an advantage over other competitors while driving the more qualified leads back to the site.

The businesses seeking to promote their products or services can bid on certain keywords. These are the search terms the organization wants to be identified and the target visitors' search.

For this purpose, the company should find the best terms more closely linked to the business and match the user's query.

Earlier, companies used to pay for yellow page listings where they used to run or give details about their businesses in the classified sections. 

Firms pay for paid search options as they do not have much time or resources to get the natural higher rank.

The basic formula for giving a rank is - Ad Rank = Bid x Quality Score.

Landing page experience – The landing page experience sends the ad to the relative user searches and shows how the visitors can use the page. The criteria include mobile-friendliness and load time. 

Ad relevance – A factor like ad relevance is used to know what the user is looking for in the ad and its relevance.

Expected Click-Through Rate (CTR) – It provides the estimation by Google that is based on the historical performance of similar advertisers, and it is used to tell how likely the ad is expected to be clicked. 

What is paid search marketing?

• On the top of each search engine result, the first listing is about the advertisement labelled "ad." Before you realize you are clicking on an ad, you may click it because it is placed strategically.

• It appears at the location where most users will first click even before looking for the links below on the same page. Businesses spend on paid search marketing as 93 per cent of the experience on the internet starts through search engines. 

• Seventy-five per cent of the users say paid ads make it easier to look for information online. Such ads are most efficient and provide a quick-fix solution to any problem. PPC can get an immediate response on setting up, whereas SEO takes months or years to get the due response from users.

Who is a paid search specialist?

The goals of a PPC specialist are to create, design and target impact from campaigns to drive website traffic. The job requires handling a lot of communication back and forth. 

The person may have to work with clients and co-workers to send them emails and check the order of business on time to tackle related issues or answer queries and put out fires. 

Internet marketing firms require specispecializedviduals who can make ad purchasing decisions on behalf of the firm, analyse, change the course of marketing strategy to optimisations, and have focused skills to get the highest ROI through different online marketing strategies. 

The work involves daily tasks to check the online ad results. Each day, one may have to manage the campaigns, set them up, analyanalyzekeywords, groups, traffic, and the latest trends, monitor the results, and devise a plan for future implementation. 

The expert should have a great deal of control over the paid searches onboard to decide to get higher returns. 

They should enjoy the marketing field and have an analytical bent of mind and the ability to efficiently manage and implement predetermined strategies. 

• Depending on the organisation, one may have to manage the tasks regularly related to online advertising strategies, writing ad copies, displays, optimising pages, the placement of ads on the sites, and keywords/phrases reports. 

• They should be able to get a detailed analysis of the money spent in each field of work to deliver the highest ROI. 

• An SEO expert may have to work with others where they will have to prepare keywords to send to the content marketing, social media, designers and web development teams. 

• They need to oversee the budgetary side of the project to ensure the money is spent judiciously on each field of work. 

• They need to search for the latest trends in PPC to match up to the latest modifications / technological changes made in search algorithms or search strategies. 

What is Paid Search Advertising, and Why Use It?

PPC is the method used for online advertising through internet search engines, content sites, networks, blogs and other types of businesses, where one can display ads that appear alongside the results of internet searches. 

When consumers conduct such searches, they can see ads from various merchants. 

An advertiser can place such ads in two ways - bid or flat rate. 

The two methods are based on different business models. It is always very important for the advertiser to carefully consider the potential value of the leads or the clicks derived from the given source. 

The value can be based on the type of customer the advertiser expects to attract and the sales gained. You'll likely need an advertisement maker if you're in charge of developing ads for your website or business.

As with other forms of advertising, selecting the target audience is critical. The factors one must consider include the targets, the internet, the content of the pages one is browsing, and the time and location of browsing. 

The flat-rate PPC advertising model is based on a fixed amount paid by potential customers who click through the advertisers' websites. 

Such a method is used by websites dedicated to particular interests and search engines and enables comparison shopping. 

• The publishers of the sites have rate cards which can list cost per click (CPC) from different areas of the site or networks. 

• Such an amount is often based on the content of individual pages, where the content that attracts more valuable visitors carries higher CPC than content that attracts less valuable visitors. 

• The bid-based model is the common one where the advertisers compete against each other in private auctions hosted by individual publishers or advertising networks. 

• The networks – Google Adwords, Bing and Yahoo, use the bidding method to allocate the individual advertiser with a specified bid price or the proposed CPC, which is often based on the level of competition of the particular keyword and ad placement. 

• Yahoo and Microsoft Adcenter have joined to form a single entity under the Microsoft adCenter.

• The advertisers pay only when the consumer clicks on the ad, and when a customer clicks, it is assumed that it is a pre-qualified lead where the customer has shown interest in the product. 

• Since it has proven effective, the type of advertising has grown significantly among businesses, large or small. As per predictions, more than 50% of the total spending in digital marketing in the next few years is expected to go into PPC. 

What does a paid search analyst do?

The one who excels in the field is industry-ready to lead a fast-track career with a clear, structured path, which the experts recommend.

As a part of the training, one may have to work in display advertising, conversion optimisation analytics and other fields to manage paid marketing initiatives. One can complete the training to create compelling, targeted campaigns to drive traffic to the site. 

Get paid to search the web.

Some websites can pay for getting the best-researched answers to their queries or for just surfing across 

Playing around on the internet - One can register to sites like Inbox Dollar to earn for watching videos, taking surveys, playing games, reading emails, shopping online, and even searching the web. 

Posting opinion - There are some online platforms where you can voice your opinion and earn by answering certain important questions.

Get paid for taking up surveys. Some websites pay for selected surveys where you complete the survey in exchange for cash or gift cards like cashback on Amazon or iTunes. 

Such websites may offer to earn entries' into occasional cash drawings up to $10,000.

Download the app and earn – 

• One can earn a nominal amount through Smart Panel, where you must complete a three-minute questionnaire to see if you qualify to get paid.  

• Some sites pay small layouts, like $5 per month, for keeping the app installed on your system, and to earn it, you need to meet certain basic system qualifications. 

• Some systems provide smart panels or methods to earn using a phone or computer. In such a case, one can earn up to $230 for doing nothing. 

• MobileXpresion is the site that can pay for installing the app and answering an array of questions, and the user may be asked to run all kinds of rewards and free merchandise. 

• The device should be compliant to meet the requirement, and one must sign in to it. After meeting the qualification, the software works independently on the device and can be used for analysis and research without extra effort. 

Why is paid search important?

Paid search provides a method to pay some money to the search engine and target a specific list of keywords or phrases.

The SERP displays the ad and is shown to your site's viewers.

The fee is based on the number of clicks generated for the ad.

This means you pay to get a top rank for your sponsored search listing. 

According to eMarketers, paid search is one of the fastest-growing ad formats in the retail and e-commerce business.

In 2019, US advertisers paid about $ 13.12 bn for it, which was almost 22.5 per cent higher than the previous year. The forecast for the current year expenditure on the same is $15.65bn. 

What's the Difference Between Organic and Paid Search?

Organic searches are unpaid and provide a natural ranking to pages determined by algorithms of Google (or other search engines). The website owner needs to use content and technology to optimise. 

Organic is considered the most reliable way to create a brand where the user searches for keywords and clicks the links on the top of the search engine results to reach the web page they want to visit. 

Organic strategies should be adopted to get regular visitors to the site, but when a product or service is launched, PPC advertising can help the user know about it. It is the marketing method where one has to pay to get user clicks.  

Organic SEO methods provide long-term visitors, but it takes time to get the magic, whereas a PPC can drive traffic immediately. 

It is important to use appropriate creative aspects, organise well, and organise PPC advertising campaigns. The more strategic one is about the campaign, the higher one gets the potential returns on investment. 

In the case of organic search, the websites can get clicks from several sources, but it may not be easy to find users interested in buying the products the website offers. 

No matter how much one has optimized, the results will not come right away on posting. It is necessary to use a method to bring back visitors to the pages to enhance the traffic that the paid searches can serve.  

Paid search specialist salary

As per payscale, the average hourly rate given to a Paid search specialist is $16 to $26 per hour. The average salary per annum is $ 54,673. 

The bottom 10 per cent make $40,000 a year, and the top 10 per cent can earn up to $74,000 a year. The salary depends on the job responsibilities and geographical location of work. 

What is Pay Per Click (PPC) Advertising?

A paid search keyword strategy allows the user to query for the ad for higher ranks. The ads appear based on the auction, and the ad owner knows where their ads will be shown and which ads will be placed where. 

Several factors can determine the ad's rank, from the landing page to the ad's relevance to the searcher's query. Businesses bid on certain keywords to place their ads with certain chosen keywords. 

Such methods can help to generate more qualified leads. Further, the leads coming to the site from PPC ads are considered relevant as they strategically target the specific visitor category and help get qualified leads.