Interactive Web Design

Interactive web design, when done by an expert professional at a top branding agency, can differentiate potential customers from choosing your business over others. We offer consultancy services to learn how to make interactive websites to help you meet all your online requirements. We work closely with our clients to plan, design, and develop interactive websites that work for them. 

Our comprehensive advice on interactive web design services aims to instantly engage with your potential and the current audience, as time is of the essence in the digital arena. It becomes necessary to interact with your clients with a minimum of their efforts. We ensure it integrates with the business identity and reputation.

Our talented developers identify that only the best interactive websites can engage new buyers by providing enticing designs that can react to user responses and choices and provide an online companion to generate a new user experience based on dynamically adapting machine learning and the latest technologies.

The Internet increasingly dominates business communication, where a growing number of clients are using online transactions, and there is no need for a human assistant. 

A digital marketing strategy has become an integral part of the web design and marketing strategy, and the study finds most users search for information relevant to trusted content that can help increase acquisitions and conversions.

Today, companies are finding ways to craft sites that can benefit in many tangible ways as it helps to increase sales and leads. Interactive Web Design allows the firm to understand consumer behaviour better, and this can provide insight into providing superior service.

People generally hesitate to call, especially if they are not convinced about a product. They may prefer to know about the product's features through a series of queries without the involvement of a human representative. 

Many websites provide a list or table of product features, but users may find it exhausting to go through all the details carefully.

They may have certain specific queries that they would prefer to know without calling a human assistant. Interactive website ideas help the user to get specific content that they want to know. 

It provides fast and accurate information to increase loyalty. The method offers an in-person customer experience like the assistant at physical stores who provides the right information quickly.

The traffic to such websites increases significantly compared to non-interactive pages, and user engagement increases by almost 70-80%. Interactive website designs are created to meet the requirements of such buyers who want certain specific information about items or want to know reviews/reports without directly interacting with the company assistant. Study finds - nine out of 10 visitors look into search boxes for the content instead of going through the navigation.

Suppose the website integrates software that can use artificial intelligence to interpret what the user wants or provides the solution based on the answers given by the user to the queries. In that case, it can increase the overall user experience and significantly improve the website's performance. Some websites provide chat boxes to allow people to interact easily.

Benefits of Interactive Web Design 

Interactive website ideas use software to provide relevant user experience to the visitors. It is a feature that can provide more than just displaying the site. It is like directly talking to the visitors, especially when the other person does not like or wants to engage in verbal conversation.

Interactive tools and elements can be used to develop engaging content, including videos, articles, infographics, and other interactive elements. Actions embedded in the page, like pressing play, clicking, sharing, voting, answering the question, searching or commenting, are presented so that the user positively engages with the website content. Here are many advantages of such features -

• It can be used to get new registrations/sign-ups that can be used to send blog feeds or messages.

• The sellers can immediately find out if the user is interested and can solicit comments to know what the users are saying about the products or services.

• Visitors can get slide shows that are easy to create, and it also provides a method where the user's curiosity is managed.

• It can be used to keep the website up-to-date with relevant content. The sites with updated content are more visited than those that rarely get new content.

• One can use chat boxes or search functions where instead of navigating through the menu – a function can be added that allows the user to look for the desired content.

• YouTube videos, Twitter posts, or multi-media technologies can be added, and one can request user-generated content.

• The feature helps the website to provide a better answer to the customer's queries. One can answer the question and get the most suitable item from an e-commerce site if looking for an item online.

• If a website can develop the desired content with the visitor, it can drive traffic and create better brand-customer relationships.

How to make Interactive Websites? 

Some of the common methods used to create unique interactive websites are to give people the click option where they are given various elements like

1. Readable Domain Name

2. Appointment calendar

3. Interactive menu

4. Navigation – with rapid movement

5. Sliders

6. Live chat

7. FAQ

8. Image galleries

9. Polls/surveys

Many creative ideas can be integrated into the website, like using an engaging tagline, animated, three-dimensional experience, location-based service or surveys. 

There are many examples of such sites where the user easily gets engaged and spends more time on the site. Google introduced the AMP for emails, widely used on devices like iPhone, Apple Mail, iPad, etc.

Most visitors online do not want annoying links or ads to interfere with their internet experience; such features can be used so that the user may not even realize that the links or the newsletter were part of it.

Website Ideas for Your Interactive Website 

Today's buyers want to complete information about the product before they spend money on it. Unique interactive websites can influence buying decisions by providing more information and making learning about the product being ordered online interesting and fun.

If the site offers valuable content or interactive queries, the user may have to spend more time interacting, which helps increase its SEO. Questions related to ethical buying, transparency, and environmentally friendly stuff can be asked.

Some customer prefers to buy healthier foods – where all the ingredients and their health benefits can be depicted with the demonstration. Such information can be part of micro-interactions – where the customer can ensure every minute detail before buying.

It can provide a meaningful experience where one can sit with friends and family and discuss the items on forums. The internet content can increase the product's visibility on social media and other platforms.

It is considered that an interactive website may require a lot more investment to maintain. Still, companies benefit in many ways where they can connect with people and provide a competitive advantage to the buyer.

Important considerations when building an Interactive Web Design

Unique interactive websites can help give customized solutions to each buyer to ensure they come back repeatedly. Websites can use the methods to develop trust. One can find what are the individual preferences of the visitor. Most online surveys find people want personalized brands, and 73% say they want to use the data to create a unique experience. 

Some interesting websites can offer valuable natural backlinks for interesting, reliable and transparent sites. Such backlinks approve of the site's quality and influence the SEO and page ranks with interactive web design.

A great website can automatically get backlinks without spending resources – time, money and efforts on marketing. People spend more time on the website. The increase in staying time helps in improving SEO dwell time. It lowers the bounce rate and generates more traffic through referrals, shares, or people directly visiting the site. As per search engines, higher dwell time indicates the website is authentic and offers relevant content to the clients.

The average dwell time of the website is mostly around 2 to 3 seconds, which is very low, where the audience may enter the site and immediately leave it to move to another website for better response.

Higher dwelling time also creates the impression that the website offers original content. The search engines prefer the site with quality content, mobile-first options, and customized features.

What are the different ways websites can integrate such features?

It can be used to provide relevant content to visitors and sell customized services/ products which they will not refuse. One can use it to increase interactions for greater investment in the brand. The method can help to convert cold leads to hot ones.

AR can be used to allow people to interact digitally. Some interesting interactive websites, like a storybook site, allow users to use clicks and mouse movements to take the story to the next level. They may even see the characters laughing and moving as they click the story's characters and responsive web design.

Examples of Interactive Website Design

1. The Starbucks Coffee brand website provides an option where questions are asked to interpret the best coffee for the customer.

2. Cathy Beck Communication website provides a home page where the zone panel is displayed in the corner when the user clicks on the tabs.

3. Data Fisher provides a three-dimensional book that involves visuals and information to engage the user.

4. The website of the Unfortunate Events movie has been designed so the creative effects can easily engage users and tell more about the concepts used in the movie.