Since there are millions of posts made each day as per the social media marketing strategy, there is a negligible chance to get people to see your posts. The # with a phrase or word gets indexed and it attracts several viewers. It can be just content or a trending word. Some marketers may use brand-specific terms which can be unique and memorable. It is advised to use a short sentence to get noticed. Do not use more than two # in one post to ensure people are engaging and using it.
Why do I need to use hash (#) tags?
