It has a key role in brand management in marketing. It includes the storylines, the summary, the history, personality, the mission, the logo, the vision, and the key values. The messages or logo usage should be appropriate as per the identity. The guidelines also include color, font, typestyle, and images. It should be flexible to allow the designer to use creative ways to extend it across multiple media. It is advised to have a clear trustworthy system, where there is no room for any confusion or double meaning to promote the effectiveness of the strategy.
What to include in brand guidelines?
