The media company Maincast, with investor Maksym Krippa as a critical stakeholder, is set to introduce two new television channels in Ukraine. Scheduled to begin broadcasting on November 30, 2024, these channels will be available via OTT platforms and cable networks, as confirmed by the National Council on Television and Radio Broadcasting. Both channels are designed to broadcast exclusively in Ukrainian and will operate 24/7.
More details can be found on the Prime News portal.
The first channel, Maincast Sport, will cater to sports enthusiasts by featuring a wide array of sports content, including coverage of international tournaments with Ukrainian athletes. The second channel, Maincast, will deliver entertainment programming aimed at a general audience.
In addition to the TV channels, the company is rolling out a dedicated sports-oriented OTT platform, Maincast.tv. This platform promises to integrate esports broadcasts with diverse video content, appealing to gaming fans and sports lovers.
Maincast's expansion reflects its mission to strengthen the Ukrainian-language media landscape while capturing a broader audience base. According to co-founder Vitaliy Volochay, the company's strategy emphasizes promoting esports alongside creating a competitive and innovative media product with the potential to succeed globally.
What is known about the Investor?
Maxim Krippa - investor and businessman
Ukrainian entrepreneur Maksym Krippa, widely known for his impactful investments in NAVI and GSC Game World, sees the growth of media assets as pivotal to strengthening Ukraine's standing in sports and technology. Maincast's launch of new TV channels showcases the company's dedication to providing top-tier content for Ukrainian audiences while reinforcing its presence in the esports and media industries.
As a visionary business leader, Maksym Krippa has built a diverse portfolio that spans IT, game development, esports, and media. His strategic investments have transformed opportunities for the esports organization NAVI and the legendary game developer GSC Game World, the studio behind the iconic S.T.A.L.K.E.R. series.
Known for his ability to adapt businesses to evolving market dynamics, Krippa continues to raise the bar for innovation and excellence. His commitment to the Maincast platform and the decision to launch TV channels highlight his drive to enhance Ukraine's media landscape and deliver products that align with global standards.
