Seeking a cost-effective way to expand your eCommerce business? Ecommerce email newsletters might be your best bet.
Did you know that in the past year, 50% of consumers purchased directly from an email? That’s more than from social media ads, posts, or even text messages.
Unlike social media, where people can easily take a break, email is something most of us check daily. It’s a part of our routine, which makes it a powerful tool for reaching your customers. But, of course, your emails need to be on point—otherwise, people will hit “unsubscribe” faster than you can say “sale.”
If you're like most online stores, you're juggling too much with too little time, and coming up with engaging eCommerce email template designs can be overwhelming.
That’s why we’ve put together four must-have eCommerce email newsletter templates to help you out. These templates are designed to save time and keep your customers returning for more. Before you send your next email, look at these ideas to ensure your campaign hits the mark.
What Is An Ecommerce Email Template?
An eCommerce email template is a blueprint for email marketing newsletters. It’s a prebuilt eCommerce email newsletter design that you can easily customize to fit your brand’s messaging and style.
Instead of starting from scratch every time you need to send an email, a template gives you a solid starting point, making the whole process quicker and more efficient.
Essentially, it’s a piece of HTML code, but you don’t need to be tech-savvy to use it. A good template lets you easily add your content and ensures your emails look great on any device, from desktops to smartphones.
Plus, it works seamlessly across different email providers. So you don’t have to worry about your design breaking or not displaying correctly.
The best part? You can reuse the same template for multiple campaigns by swapping the content. Whether promoting a product, offering a discount or sharing news, a template helps you consistently create professional-looking emails.
What Makes a Good Ecommerce Email Template Design?
A well-designed eCommerce email newsletter does more than just showcase products; it grabs attention and keeps readers engaged.
Here’s what to include for a standout email newsletter design:
Catchy Subject Line
Your subject line is what grabs your subscribers' attention first, so ensure it’s both captivating and relevant. It should entice them to open your email and set the stage for the content inside.
Branded Email Header
Your header is your brand’s first impression in the email. Include your logo and use your brand’s colors to make it instantly recognizable. This helps reinforce your brand identity from the get-go.
Hero Image
The hero image is a key visual element that should be high-quality and relevant. While you don’t need to redesign each email, updating the hero image can keep your content fresh. Use drag-and-drop tools for easy placement and add alt text for accessibility.
Attention-Grabbing Headline
Your headline, after your subject line, needs to capture interest and encourage readers to continue reading. Focus on benefits and ensure it aligns with the content to avoid misleading your audience.
Engaging Body
The body of your email should be clean and on-brand. Use your brand’s fonts and colors to keep a consistent look. Include clear and concise calls to action (CTAs) like “Learn More” or “Shop Now” to guide readers toward desired actions. Avoid cluttering with too many CTAs—clarity is key.
Eye-Catching Visuals
Great content needs great visuals to grab attention. Use high-quality images, animations, or illustrations to make your email stand out. Stick to a style that matches your brand for a unified look. Also, ensure your graphics are accessible with clear alt text and easy-to-distinguish colors.
Clean Layout and Scannable Content
Ensure your email is easy to read by breaking up content into short paragraphs, using bullet points, and employing clear headings. This will help readers scan and find what they’re interested in.
Strong Call to Action (CTA)
Your CTA should be prominently displayed and direct. It’s your chance to drive traffic and conversions, so make sure it stands out and clearly tells the reader what to do next.
Inverted Pyramid Structure
Consider using an inverted pyramid structure in your email newsletter design for better engagement.
Start by capturing attention with striking brand imagery at the top. As readers move down the email, build anticipation through concise and compelling copy that guides them naturally to your CTA.
“To create a strong visual hierarchy, make sure your hero section is easily scannable,” advises Parul Shukla, Associate Marketing Director at Mavlers. “This method helps readers easily understand the main message and smoothly directs them to take action.”
Informative Footer
The footer is your email’s support hub. Include your business’s contact information, such as a physical address and customer support email. Also, provide links to your website and social media pages. Don’t forget an option for users to manage their subscription preferences.
4 Must-try Ecommerce Newsletter Template Design Ideas
Looking for some newsletter template inspo for eCommerce? Here are four email newsletter templates and examples to get you started.
1) Welcome Ecommerce Email Newsletter Template
When someone joins your email list, they expect a warm welcome. Skipping this email newsletter is like inviting someone to a party and ignoring them when they arrive.
A welcome email is your first chance to connect with new subscribers and set the tone for your relationship. Use it to let them know what they’ll get from your emails, whether it’s special offers, new products, or helpful tips.
Plus, welcome emails work! In 2022, eCommerce brands saw nearly 56.8% of subscribers take action after receiving a welcome email. So, make sure your welcome email leaves a great first impression.
We love this Welcome email template from Who Gives A Crap.
Key Takeaways for Crafting an Engaging Welcome Email Newsletter Template
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Use a catchy headline to grab attention immediately.
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Highlight your brand’s mission and product benefits upfront.
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Clearly state what new subscribers can expect in the future.
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Incorporate engaging images that reflect your brand’s identity.
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Use prominent and direct CTA buttons to guide the next steps.
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Offer discounts or special offers to encourage immediate action.
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Include testimonials to build trust and credibility.
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Briefly share your brand’s story and key details in the footer.
2) Brand News and Storytelling Newsletter Template
Shoppers today seek more than just products—they want to understand the brands they support. To build this connection, your newsletter should go beyond sales pitches and share the story behind your company.
A brand news and storytelling email newsletter offers eCommerce businesses an excellent opportunity to connect with customers on a deeper level. Use this template to share key announcements, product launches, and behind-the-scenes stories that showcase your brand’s personality.
Give your audience a glimpse into what drives your business, the people behind it, and the values that set you apart. By sharing the heart of your brand, you turn casual shoppers into loyal customers who feel truly connected to your mission.
This Chobani newsletter does this job in an unexpected way.
Key Takeaways for Crafting an Engaging Brand News and Storytelling Email Newsletter
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Use a themed visual narrative (like "Day in the Life of a Dairy Cow") to engage readers and make the content more relatable.
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Provide informative and relevant details that connect with your brand’s story or products.
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Include quotes or expert interviews to add authority and depth to the content.
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Use visuals like infographics to break down information into digestible, eye-catching segments.
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Highlight how the featured content ties back to your products, reinforcing the brand message.
Maintain a cohesive look with brand colors, fonts, and imagery to strengthen brand recognition throughout the newsletter.
3) New Blog Post Email Newsletter Template
In the world of eCommerce, newsletters often focus on sales. But that’s not the only way to connect with your audience.
A well-crafted New Blog Post email newsletter does more than just promote products—it offers something valuable and engaging.
Think about how your content can genuinely enrich your subscribers’ lives. Whether it’s sharing exciting industry insights, life-changing tips, or, like in Everlane's case – an impact report of their sustainable fashion mission. The key is to make your content meaningful.
This eCommerce newsletter template isn’t just about linking to your latest blog post; it’s an opportunity to tell stories, offer insights, and keep your readers engaged. To make it even more compelling, consider adding visuals like graphics, photos, or videos that elevate the experience beyond just words.
Key Takeaways for Crafting an Engaging New Blog Post Email Newsletter
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Use a consistent color palette to create a unified look throughout your newsletter. This makes your message more visually appealing and memorable.
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Organize products into distinct sections to make each one stand out.
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Seamlessly combine new content with product highlights to keep your audience engaged with both elements.
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Structure your email with clear organization and visually distinct blocks to ensure easy readability and effective product presentation.
4) Product Promotion and Special Offers Newsletter Template
Simply uploading new products to your website isn’t enough. Promote these arrivals through your newsletter to ensure they reach a broader audience beyond your most loyal customers.
Your customers want promotional emails. In a Mailjet survey, 75.4% of consumers chose email as a channel to receive transactional messages from brands.
To captivate your audience, offer something valuable in your newsletters—discount codes, product promotions, or exclusive information works well. Adding a sense of urgency can drive immediate action and boost engagement.
Showcase your products in action to give potential buyers a clear picture of how they fit into everyday life. Visual examples can make a big impact.
Including relevant gift guides is also a smart move. They help customers find the perfect present and showcase your products in a fresh, appealing way. Plus, if someone loves a gift from your brand, they’re likely to become a repeat customer.
We’re big fans of the email newsletter above because of how Glossier introduces its product to its customers.
Key Takeaways for Crafting an Engaging Product Promotion and Special Offers Email Newsletter
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Highlights your product, making it the central focus of the message.
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Use the product's image and the model to create a strong visual appeal, making the product more desirable.
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Place the "Shop Now" button prominently, encouraging immediate action.
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Offer detailed information about the product's benefits and usage, helping customers make an informed decision.
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Include customer reviews to add credibility and trustworthiness to your product.
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The "Limited Edition" label creates a sense of urgency, encouraging customers to purchase before the product is no longer available.
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Grab any cross-selling opportunity like Gossier did by suggesting layering "Crème de You" with other Glossier products.
Wrapping Up
Ready to boost your email marketing? Pick a template from the above galleries to get started. Then, focus on creating engaging content that your audience will love. Start today and turn your eCommerce email template designs into effective tools for connecting with and growing your audience.
