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What is link exchange?

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What is link exchange
What is link exchange?

It can be used for improving page rank by connecting to other sites naturally, where 2 websites with similar content offer a backlink that serves as an additional reference to the existing posts.  Such relationships based on sharing bring targeted viewers in one place. It includes a method like guest posting that can help to generate web traffic in a short duration of time and is extensively used in online marketing.

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