The iconic line, “If you build it, he will come,” may have worked for Kevin Costner in Field of Dreams, but we can all agree that marketing a cornfield baseball diamond might need a bit more work after building.

This works the same for your website. Regardless of how good your website is and how eye-opening your content is, without readers, you can’t really achieve much. 

It is, therefore, necessary that you attract people to your website. Let’s take a hypothetical example. If you opened a clothesline in a place with a small population and you wanted to have hundreds of customers daily, you’d have to lay down strategies that would help people from other cities know that you have the product they need.

Otherwise, people would only be getting to your store by chance, and there is no way you can operate a business by chance. 

The more you are working to bring in more traffic to your website, you need to keep track of it in order to know whether you are hitting your goals or not. In that case, you have to work with sites that can help you Check any domains traffic in a bid to understand what you can do and what you should leave.

But even as you do that, you need to understand some of the techniques that proficient digital marketers have been using in order to attract traffic to their sites.

Content Creation

One of the best digital marketing strategies you can apply is content creation. Whether it is creating blog posts, social media posts,user-generated content, videos or podcasts, content creation will help you attract the right visitors to your site.

Actually, a study by Vennage shows that 29% of markets spend an average of 10 to 15 a week creating content for their sites. Another 2022 study by Hubspot revealed that around 32% of marketers use content marketing as their primaray digital marketing channel. 

However, not all people know how to work out content creation. You see, a study made by the Content Marketing Institute in 2023 revealed that around 57% of marketers globally have a hard time consistently creating the right content for their audience. Because of that, most marketers do not get the desired effect from their content.

When coming up with content, you have to work around attracting the right visitors. Here is where you ensure that you understand your target audience. Once you have identified your target, research to know what kind of content naturally appeals to them.

But how do you write the right kind of content for your target audience? Taking a blog post, for example, you can follow the steps below:

• Identify your buyer persona: Get to the root of the kind of audience you are targeting. Understand whatever triggers them, what makes them happy, their pain points and even their job titles.

• Do some keyword research: Get to know what your audience is searching for on Google. When you get these, you can be able to tailor your content to fit what they are looking for. 

• Ideate topics: Get topics that relate well with your audience. You can use tools for idea generation to make your work even more effective.

• Publish your blog posts on your site. You can then use SEO tools to optimise your content.

Search Engine Optimisation (SEO)

SEO is the holy grail of digital marketing. It is the art of improving your website so that it ranks higher on search engines like Google. Yes, it’s an art since you need to develop the skill of inserting keywords and phrases into the content of your site without stuffing your audience with unnecessary words that add no value. Well, SEO provides value to both the target audience and the host site.

There are different strategies of SEO that can be applied, including:

• Local SEO: Its main focus is on building your presence in local searches. This is done by use of location-based keywords.

• Technical SEO: This focuses on the backend of your site, helping you optimise it for better performance when it comes to search results. 

• Enterprise SEO: Adapted specifically for enterprise businesses, it focuses on helping businesses rank higher in competitive search queries.

The main aim of SEO is to drive more traffic to your site, specifically traffic coming from your target audience. You see, SEO targets every member of your target audience, regardless of their position in your buying funnel. But how is this the case? You see, a good number of users always begin their search for new products or services by using a search engine. 

Take this for example. Did you know that approximately 85% of consumers globally prefer to do their shopping online? These numbers come as a result of a study done by Sponsorpulse. Now, for you to do online shopping, you have to first search for the product or service online.

Again, a good number of these shoppers will want to do some online reviews of the products before they can settle on a purchase. Here, you need to engage a search engine like Google, and that’s where SEO comes in. With SEO strategies in place, you can turn the search traffic into an amazing sales opportunity. 

E-E-A-T Concept

This is one concept of SEO that is truly working wonders. You see, as of November 2024, Google was dominating the search engine market with 89.98% market share. This is why understanding the concept of Google’s E-E-A-T principles is quite vital for anyone to rank high.

E-E-A-T stands for Experience, Expertise, Authoritativeness, and Trustworthiness. Focusing on this helps you generate more organic traffic. 

Now, let’s debunk what this concept is all about:

• Experience: This is the author’s firsthand knowledge about the topic they are talking about. This can also include user reviews, unique opinions and original research done. 

• Expertise: This depicts the author’s deep understanding of the topic in question. Here, you can insert professional experience or qualifications, for example, a doctor speaking about medical issues.

• Authoritativeness: This refers to your reputation as a reliable source of information. For example, Google looks at the backlinks in your site to gauge the authoritativeness. The higher the quality, quantity, and relevance, the higher the authority.

• Trustworthiness: This is a combination of the three other aspects, including whether your content is accurate and up to date. 

Google has four different levels of E-E-A-T. These are ‘lowest,’ ‘lacking,’ high level,’ and ‘very high level.’ Your goal should always be to align your site with the highest level possible. Pages with the lowest E-E-A-T can be considered spammy and without credibility by Google.

If Google thinks your page could harm users in any way, then it will rank very low. Again, even if most of your blog ranks high and you introduce a blog post that is totally unrelated to the rest of the blog, Google will deem you, not an expert on that subject, and the post will rank low. 

Email Marketing

Email marketing is not dead! Actually, it is more alive than you could ever have thought. According to email marketing statistics in 2025, close to 4.5 billion people use emails globally in 2025. Actually, 88% of these users frequently check their emails daily, with 39% checking 3-5 times daily. 

Email marketing is used by brands to nurture leads, build brand loyalty and promote products through emails. According to a 2023 B2B market survey, approximately 50% of marketers revealed that email marketing is their most impactful channel.

Another survey showed that 59% of consumers admitted that these kinds of emails affected their purchasing decisions. You see, email marketing works with the idea that even if the customer does not make a purchase now, they will have your brand in mind when the time for making a purchase comes. 

Well, this kind of marketing is an effective and powerful way of directing more traffic to your website. Whenever you have a new product or service, you can send a personalised email to your target audience. Even though they might fail to make a purchase at the moment, most of the time, they walk through your website to see if whatever you are offering is beneficial to them.

And just as mentioned above, when the time of purchase comes, they will always have your site in mind before they can make an online purchase. 

Leverage influencers 

One of the most powerful ways to drive huge traffic to your site is working with influencers. In fact, a survey by GRIN revealed that roughly 74% of consumers globally have purchased an item because it was recommended by an influencer. Once a product is either reviewed or used by an influencer, then multitudes will be running to your website to have a look at it.

However, not all influencers are perfect for you. Therefore, it is very important that you find the right influencer for your products or services. Well, the first thing that will come to your mind when you think about influencers is going for the “top dogs” across social media platforms like TikTok and Instagram.

However, these influencers might come with a downside. Despite bringing attention to your brand, their commission might be way out of your league. 

However, you can choose to work with micro-influencers who actually have high rates of engaging with your target audience. The influencers will answer questions during their live sessions on Facebook, X/Twitter, TikTok, or Instagram, causing a more desired effect on consumers.

It is important that the influencers get to have a good idea of your product or service so they can review it more authentically. If the audience perceives that their narrative is more authentic than scripted, then they are more likely to visit your site.

As we conclude

Digital marketing has become an integral part of today’s marketing sector. Marketers from all over are ensuring that they are doing all that is possible to have consumers run towards their websites.

By applying the SEO tactics, content creation, influencer and email marketing tactics, marketers place their brand websites at a place where organic traffic can naturally flow, converting more potential leads to customers.