‘Tips to increase sales using SEO’ is very cliched. But in reality, though many of them understand how SEO works and how it is the best of all to boost your business, many still fail to achieve their targets. So, where is it going wrong? 

There are numerous SEO tips to implement in your business. But what is important is to implement those that work.

Today, we will cover some of the tried and tested SEO tips you can use to ace your marketing. 

SEO and Sales - How Are They Correlated?

Businesses use strategies to achieve more sales to meet the primary goal. SEO is all about how this happens. Fundamentally, while doing SEO, the target is to ‘be visible’ in your customer base's eyes and ensure they are motivated to check your business to add more leads and, eventually, sales.

More than 2.3 million searches are conducted on Google every minute. And this number has only been rising over time. If you want your business to be visible in the eyes of your customers, then the only way is to implement tested SEO methods. 

One important fact to remember is that only the top 5 results on a SERP are said to have around 70% of clicks. You’d rather forget about the ones on page 2.

Given that cut-throat competition is what the industry is all about, one has to pull up their sock to choose and consider only those SEO methods that contribute to better sales.

Here Are Some of The Tried and Tested Tips to Ace Your Marketing and Sales With SEO:

Without any further ado, let’s dive into some of the best SEO practices you can use to improve your leads and eventually land a better position on SERP.

Tip #1: Tap the Potential of Organic Search Through Keywords

It is known that keywords are the base for SEO, and it’s always been. You should ensure you are tapping the right keywords to rank your website on a SERP. While branded keywords are essential and form the base for visibility, non-branded keywords also improve your leads. 

For example, suppose you have a business that manufactures and sells RO systems. In that case, you can also focus on keywords that talk about the solutions it will offer than just targeting keywords related to the product itself. 

Focusing on the solution part will introduce your brand to new customers. Ultimately, this helps improve organic search, which is essential for any business.

Tip #2: Meet Your Buyers in Their Comfort Zone

Gone are the days when people look out for information in newspapers. With technology developing at a breakneck pace, customers are reading information on the go. There are many social pages that customers are grooved to, and they find information only there. 

Platforms like Instagram, Facebook, and YouTube have the power to influence your customers. While traditional marketing methods also work, digital marketing is more time and cost-saving. 

Putting your business on social media is one of the best SEO tips you can implement to take your brand closer to your customers.

Tip #3: Write Real Content

Keywords are useless if you don’t, but they are reliable content. Many brands do what is called stuffing of keywords. This can be very harmful to your SEO strategies. Keywords are just a part of the entire content creation. 

You must offer something more valuable than long write-ups to bring your customers closer to your brand. Writing real content free of plagiarism and adding value to what best describes or relates to your product is a great way to ace your marketing. 

You have to constantly explore and experiment with new content formats. Some of them can be:

• Infographics

• Podcasts

• Blogs

• e-Books

• Guest Posts

• Lists

• How-to guides

• Product reviews

• Blogs

• Video content

Tip #4: Be Mobile-Friendly and Go to the Local

Mobile responsiveness is critical when it comes to SEO. Did you know? 78% of local mobile searches lead to in-store sales. If your website isn’t mobile-friendly, Google will not consider it for ranking. 

One thing to remember in this process is that mobile optimization and responsiveness differ. For example, if a website has a beautiful responsive design, it does not mean all its elements are optimized for mobile. 

You can get your website through the mobile-friendly test to see where it stands in this aspect.

Here is a screenshot of our website across a variety of devices.

Tip #5: Phrase Your Content Based on the Customer’s Search Intent

Customers are in constant search of the best solutions. This means that as much as you focus on describing your product, you must remember to publish content constantly about how it helps your customers and what solutions it offers. 

Understand what your users are searching for. Learn the king of keywords, queries, or product descriptions they are searching for. Asking customers to review your product is a very clever strategy in this. 

Wondering how? 

When a customer writes a review, they write it in layman’s language, which means they write it exactly how they perceive the product. And there are many customers out there who perceive your product in the same way. 

Optimizing your content based on search intent is one of the most tested and successful SEO tips you can implement for your business.

Tip #6: Easy-to-Read URLs

One mistake many brands make is not realizing the importance of URLs. Here’s the catch. If you are selling cosmetics for women, then you are not alone. There are thousands of brands out there that do this. 

So, when someone searches for your brand or products, they identify it through URLs. If your website’s URL is not catchy, long, or difficult to remember, you can probably bid goodbye to your leads. URLs should be keyword-friendly. 

For example, take a look at this URL.

This will make it easier for the customers to remember and increase your chances of climbing the SERP ladder.

Tip #7: Optimize Images for Better Ranking

Customers need attractive visuals. Many customers quit a website when they don’t find compelling images that support or describe the product. Images are essential as they tell customers what your brand is all about. 

Optimizing images is very important in SEO. Some of the best practices are ensuring the images are of great quality but not a bigger size. Heavy images can slow your page, which means your customers wait for the page to load. 

You can use free image compressor websites online.

If the waiting time is longer, the chances are high that your customers can bounce from your website. To avoid this, optimize your website images, use original or copyright-free images, and, most importantly, add alt-text for all your images. One best tip can be to add keywords in the alt-tag for your pictures.

Tip #8: Add Reviews and FAQs on Your Page

As mentioned before, reviews and testimonials are a great way to boost your SEO. When you ask customers to write honest opinions, they cover everything for you. 

Take a look at the customer testimonial section on our website.
 

They talk about the product, its uses, its comparison with other brands, etc. This gives you a better edge in understanding your customers and seeing where you stand in your industry. 

Also, it helps new customers build trust in your brand by reading first-hand information. This is a more engaging experience and, by itself, is a great SEO strategy. Customers who don’t know much about a product turn to FAQs. 

They seek to know what the product is, how to use it, or what its benefits are. The best part is that the FAQ language supports customers' search intent.

Tip #9: Keep a Tab on Your Site Load Time

If you wonder how page load time affects bounce rate and page views, here are some stats to explain. The lower the page, the higher the bounce rate. Users expect an average load time of 2 seconds. 

If your page load time is 7 seconds, the rate could be close to 32%. So, how does this affect your sales? Well, if your page continues to have the same load speed, then your intended customers might never visit your page even in the future. 

See how this website loads in less than 4 seconds.

This could mean losing all the leads and, eventually, sales. Even with a page speed of 2 seconds, around 9.6% of visitors bounce. This shows how crucial page speed and loading time are for your website. Google also considers page load time to be an essential factor in ranking.

Tip #10: Interact with Your Customers

Interaction and building rapport are very crucial aspects of SEO. While it has nothing to do with technical SEO, it has quite some role to play. When customers visit a website, they expect more than just a product. 

“Customer relations is an unavoidable aspect of any business these days. ‘Happy customers’ and satisfied customers' form the base of a successful brand,” says Everly Roberts of Sandiegoseo.company.

Interact with your customers; respond to their queries; ensure their feedback is considered and that problems, if any, are immediately addressed. 

Another great way is to have a solid social presence. Interact with your customers on social media where they are frequent. Make engaging social posts. See to it that your message reaches your customer strongly and correctly.

Frequently Asked Questions on Sales & SEO

Q1: Can You Use SEO To Increase Your Conversion Rate?

We all know that SEO is a digital marketing strategy to boost sales. Placing keywords correctly is a strategic way to improve your visibility on SERP. SEO aims to pull customers, which is referred to as inbound marketing. It is used to tap potential customers and streamline your sales process. Adding keywords will make your page visible to potential customers, which increases leads.

Q2: Why Should I Keep an Eye on My Competition?

The results of your SEO are not just based on your efforts. It is also dependent on how your competitor does it. There are many websites where you can analyze your competitors and understand their strong and weak points. Both of these can be used to best your strategy. By watching your competition, you will know what strategy works for them and what does not.

Q3: What Are Some Tried and Tested Tips to Improve Online Sales With SEO?

1. Building brand awareness through keywords

2. Interacting with your customers on social media

3. Optimizing mobile SEO

4. Updating the right descriptions and metadata

5. Using Alt-Tags for your images

6. Optimizing images on your pages

Q4: How Do I Rank Higher on Google?

Your ranking on Google solely depends on the kind of SEO strategies you implement. Some of them can be:

1. Creating a strategic on-page SEO plan

2. Adding LSI keywords to your content

3. Keeping the URL simple and easy-to-understand

4. Keeping a tab on page-load time

5. Publishing super-creative content regularly